K.W
As the primary designer for print materials, I am responsible for overseeing monthly signage updates and ensuring a consistent visual aesthetic across all store locations. Throughout my career, I have managed teams of over ten designers and assistants, fostering brand cohesion. My expertise extends to a wide range of print assets, including posters, roll-up banners, backdrops, booklets, and souvenirs. In addition, I have experience independently handling event logistics, designing materials, and coordinating with vendors. I am a collaborative team player with the ability to work autonomously.
_OP.jpg)
Throw Poster
I collaborated with the photo team to select appropriate images and worked closely with the copy team to develop the content for this poster.
B Corporation Poster
selected the photographs and designed the visual elements for this campaign, which were subsequently applied to all of our store signage and digital advertising.
Promotion Poster
I designed the visual elements for this campaign, which were prominently displayed in our stores during the holiday season. These visuals were also incorporated into all of our holiday promotional materials.
Afternoon Tea Promotion Banner
I conceived the visual concept, sourced props, and directed the photographer during the shoot. With experience in photography production, I’ve successfully managed shoots, including model selection, photographer hiring, and team leadership.
Truck Wrap
I selected the photographs and designed the truck wrap. I also coordinated with the vendor to oversee the production process.
Souvenir Design
I have experience designing a variety of souvenirs, including pens, paper bags, and shirts. I am also familiar with the printing process