K.W
Brand guideline
1) Brand guideline for Compass Offices
As a co-working space company, Compass Offices sought to establish a brand identity that reflected its innovative and dynamic nature. Inspired by the company's logo—a compass-shaped arrow in a vibrant orange—I collaborated with the marketing team and copywriter to develop a comprehensive brand guideline. This document outlined brand elements, colors, fonts, icons, and signature brand artwork, providing a unified framework for the entire team to adhere to. By ensuring consistency in design across all materials, this guideline contributed to a more professional and cohesive brand image for Compass Offices.
2) Brand guideline for Family Service |
Caritas Hong Kong
Prior to my involvement, Family Service | Caritas Hong Kong, a prominent nonprofit organization in Hong Kong, lacked a unified brand identity. With the organization operating 24 centres, each with its own unique logo, I recognized the need for a comprehensive brand guideline. Through extensive collaboration with supervisors and the branding team, I successfully developed a standardized set of brand guidelines. To ensure widespread adoption, I conducted a virtual meeting to introduce the new guidelines to all design team members and supervisors. Subsequently, I oversaw the implementation of the brand guidelines and the integration
of the new branding elements across the organization's
various touchpoints.